Huntsman Textile Effects’ High IQ Lasting Color has been accepted into Material ConneXion’s library of innovative materials. A panel of creative professionals with materials experience voted to make High IQ Lasting Color product part of the world’s largest innovative material library, accessed by more than 100 companies. The products will now be displayed in Material ConneXion’s four locations—New York, Bangkok, Cologne and Milan. This acceptance demonstrates once again the innovative character of the High IQ Brand.

A leader in sustainable materials research since inception over 10 years ago, Material ConneXion’s sustainable materials expertise is today highly sought after by companies choosing to safeguard the world’s ecology by creating environmentally-friendly products and architecture. Material ConneXion’s materials library is the world’s largest library of advanced, innovative, sustainable materials and processes in the world.

Their ever-growing physical libraries around the globe and online database provide users immediate access to over 4500 materials. Exciting, vibrant colors attract buyers, and consumers are happy when their garments keep their pristine look. High IQ Lasting Color garments retain their brilliant colors even after repeated washing, thanks to specially selected dyes. Deep, rich luxurious colors lose none of their depth wash after wash, and there is a much reduced risk of color staining other garments during washing. Lasting Color is ideal for all those cotton and cotton-rich garments that are so popular today with consumers who will recognize this quality and demand more of the same.